Events season at full throttle as franchisees benefit from marketing power
Marketing is one of the most important parts of running any business, and one of the hardest to get right. That’s why here at Mac Tools we’re proud to bring the weight of our brand to bear for our franchisees, and our busy summer events season is now firmly in full swing doing just that.
This week sees Automechanika take place at the NEC, which is “the UK's leading exhibition for the automotive aftermarket and vehicle production sector”. Over three days the show welcomes more than 12,000 mechanics and auto professionals.
We’ll have a van onsite, helping us showcase our quality products to our core audience of potential customers. With the vast range of brands our franchisees stock including Mac Tools, Facom, Expert by Facom and of course STANLEY, we’re able to showcase their solutions for every mechanic’s budget and needs.
We warmed up for the event by exhibiting at the Motor Show London in May as part of the enormous Car SOS stand – so we were right in the heart of the action alongside Tim and Fuzz! We’ve worked with the Car SOS team for a long time, they’re big fans of our products and like most in the motor business, we love their show.
Elsewhere, with the BTCC season now well underway, Mac Tools is everywhere – Adam Morgan in his Mac Tools-sponsored Ciceley Motorsport Mercedes currently leads the overall standings (pictured above), maximising our brand exposure to an enormous audience track-side and on television. The next race takes place at Oulton Park this weekend.
On top of our national activity, we’re also holding a series of regional events with the Mac Cruiser, pictured above, over the summer – a fully liveried monster truck that can be ridden by franchisees’ key customers as well as the general public.
By keeping our brand awareness high in the minds of our franchisees’ potential customers, we’re delivering tangible results to their bottom line. Alongside the localised collateral we provide you when you start your business, marketing power isn’t something you’ll need to worry about with a Mac Tools franchise.